How to Find Out What Products You Can Sell on Amazon

How to Find Out What Products You Can Sell on Amazon:

Amazon is one of the largest online marketplaces in the world, offering vast opportunities for sellers to build profitable businesses. However, with millions of products already available, identifying what to sell can be overwhelming. Whether you’re a beginner or an experienced seller, finding the right products is crucial to your success. This guide will walk you through effective strategies to determine what products you can sell on Amazon.

1. Understand Amazon’s Selling Categories and Restrictions

Before diving into product research, it’s essential to understand that Amazon has different selling categories, some of which require approval and others that are restricted.

• Open Categories: These are categories where most sellers can list products without prior approval, such as Books, Home & Kitchen, Sports & Outdoors, and Toys & Games.
• Gated Categories: Some categories, like Automotive, Fine Jewelry, and Collectible Coins, require sellers to obtain approval from Amazon before listing.
• Restricted Products: Certain products, such as hazardous materials, prescription medications, and tobacco products, may be prohibited or require additional documentation.

To check category restrictions, log into your Amazon Seller Central account and navigate to “Add a Product.” Enter the product you’re interested in, and Amazon will indicate whether it requires approval.

2. Use Amazon Best Sellers and Trend Reports

Amazon provides a Best Sellers list, which shows the top-selling products across various categories. Reviewing this list helps you understand what’s currently in demand. However, be cautious—just because an item is a bestseller doesn’t mean it’s the best opportunity for you.

You can also check Amazon’s Movers & Shakers, which shows products with the biggest increase in sales rank over the last 24 hours and you can use the ScanSnipe tool. This can help identify emerging trends.

Other Amazon resources include:

• New Releases: Products that have recently launched and are gaining popularity.
• Most Wished For: Items that customers frequently add to their wish lists.
• Gift Ideas: Products commonly purchased as gifts.